Toronto, Canada

Building Businesses
That Actually Work

I design and build businesses — combining marketing, creative strategy, and full-stack execution.

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What I Do

End-to-end capabilities for building and growing businesses

Business Building

From concept to launch — validating ideas, building MVPs, and creating systems that scale. I focus on what actually moves the needle.

Marketing Strategy

Data-driven campaigns across Google Ads and Meta Ads, creative testing frameworks, and conversion optimization.

Creative Direction

UGC direction, hook testing, and rapid creative iteration that drives performance.

Ecommerce Growth

Shopify builds, conversion-focused storefronts, and full tracking implementation.

Front-End Execution

Modern web development with React, Next.js, and clean, performant code.

Full-Stack Capability

Not just strategy — I execute. From design to deployment, analytics to automation.

Featured Work

Selected projects showcasing strategy and execution

Front-End & Growth

GUYU

Market research, Shopify setup, and influencer-driven social presence growth for an emerging brand.

Shopify Market Research Influencer Strategy
View Case Study
Ecommerce Brand Build

Refined Concept

Modern furniture ecommerce brand with premium positioning at accessible price points.

Brand Strategy Shopify UI Design
View Case Study
Performance Marketing / Creative Strategy

Ads + Growth Engine

Creative strategy + production and Google/Meta execution with tracking foundations and a repeatable testing loop to drive higher CTR and scalable acquisition.

Meta Ads Google Ads Creative Production GA4/GTM Creative Testing
View Case Study
Development / Conversion UI

Front-End + Conversion UI Builds

Cost-efficient, high-conversion websites and storefront UIs designed for speed, clarity, and fast decision-making.

Next.js React HTML/CSS/JS Shopify Liquid
View Case Study

About

I'm a business builder based in Toronto who bridges the gap between strategy and execution. Rather than just advising, I get my hands dirty — building the systems, creating the assets, and implementing the infrastructure that makes businesses work.

My focus is on business building, marketing strategy, creative direction, and front-end execution. I believe in moving fast, testing relentlessly, and building things that actually generate results.

Skills

Creative & Design

Adobe Photoshop Adobe After Effects Adobe Premiere Pro

Front-End / Web

Next.js React HTML/CSS/JavaScript

Programming / Automation

Python

Ecommerce & Growth

Shopify Google Ads Meta Ads GA4 / GTM Creative Testing

Education

Academic background and learning journey

Current

University of Toronto

Bachelor of Commerce

Currently pursuing a Bachelor of Commerce, building business acumen alongside practical skills in marketing, strategy, and execution.

Completed

Heritage Woods Secondary School

High School

Foundation in academics and early exposure to technology and business concepts.

Let's Build Something

Have a project in mind? Let's talk about how we can work together.